How to grow your career and make more money by building a strong personal brand
EPISODE SUMMARY
In this episode of Chan With A Plan, host Max Chan speaks with Jennifer Shryock, Certified Master Coach and Founder of Rainmaker Resumes. In this conversation, Jennifer discusses how building a personal brand is crucial in your job search journey and the steps you can take to build a solid personal brand to grow your career and make more money.
QUOTES
“How do people know that quality? How do people really understand what you do? In the real world? The answer to the question how you grow your career might be based on what people think about you and your work. And now we're talking about personal branding.” – Jennifer Shryock
“Personal branding is what other people say about you when you're not in the room. And that is one of the main factors of your personal brand.” – Jennifer Shryock
“What other people say about you matters to your personal brand, because there are more of them than there are of you. And some of them are going to be decision makers.” – Jennifer Shryock
TIMESTAMPS
[01:45] Getting to know Jennifer’s expertise
[03:14] Starting to build a personal brand
[05:32] Friends sitcom example
[09:50] Getting people to know your brand and what you do
[13:07] Get others to grow your personal brand well
[18:57] How to change someone’s mind who might have the wrong idea about your personal brand?
[20:29] You have to get known, memorably
[23:55] Get on a clear path of where you want to go
[26:53] Speak to your target audience
[29:56] Creating the right intro statement
[34:32] Key takeaway when it comes to building a personal brand
[36:34] Jennifer’s biggest challenge and how she overcame it
